Let’s get the bad news over with. According to Hootsuite, the average reach for an organic Facebook post was down to 5.2% at the end of 2020. The year before that it was 5.5% and the year before that it was 7.7% – so you see… Read More »Facebook Boost – should I boost?
There’s no easy way to say this but in Marketingland, Christmas is here. It goes without saying that this time of year is the most lucrative as well as the most stressful. So, do you feel confident that you’re on top of your marketing and… Read More »Christmas Marketing Checklist
There are so many web-building tools out there now that it’s not massively difficult for a layperson to build their own attractive and well-designed website. However, knowing what ‘well-designed’ actually means can be tricky. Even if you have hired someone else to build your website,… Read More »Website building tips – 4 steps to a great website
We are working with more and more sustainable and ethical businesses. This blog may seem somewhat out of the ordinary for a marketing company but we think it aligns with what a lot of our clients are working on. And we just like to be… Read More »6 Easy Ways to use Less Plastic in your Home
Even the most accomplished marketing consultant is always looking for handy marketing tips and tricks. But when you search for marketing tips, the results are always so vague. What does “create a cohesive narrative” even mean? What we all need are some concise steps that… Read More »5 Actionable Marketing Tips
… And how to make sure that yours are great. I’m not going to beat about the bush here. If you’ve ever wondered whether good use of language really matters for your small business marketing, the answer is that it does. If you’re weighing up… Read More »Why spelling and grammar matter in marketing
A few days ago, I was talking with a favourite client and halfway through the conversation, the dreaded word “blogging” came into the conversation. She said that she knew she should write a blog as part of her digital marketing strategy but she didn’t know why.
So I’ve put together some questions and answers about why you should have a blog, how to know what to write about and what should be included to help your small business.